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ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product.
ASICS has two goals. The first goal is to provide shoes and apparel that are tailor-made to the exact standards the body requires. The second goal involves working with athletes to increase its knowledge and experience in order to make an even better product in the future. For the benefit of all athletes.