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(RE)INTRODUCING HOKA

(RE)INTRODUCING HOKA

Starting as a niche brand over a decade ago, Hoka has seen explosive growth over the past few years -- becoming THE brand synonymous with comfort, cushion and happy runners (and happy feet). Hoka’s innovative -- and maximalist -- approach to midsole cushioning technology has forced the entire running industry to rethink how a running shoe can feel.

The Culture Athletics Team
Tagged: brand stories
(RE)INTRODUCING ON RUNNING

(RE)INTRODUCING ON RUNNING

Over the past several years On Running has emerged as one of the most influential sportwear brands. Pushing the boundaries of design and performance, On has started to change the world’s perception of what a performance brand can be. As one of the first running stores in Canada to partner with ON Running, we've gotten to experience this brand’s evolution firsthand. With that in mind, we wanted to take a moment to reintroduce you to ON Running and showcase what sets them apart.
The Culture Athletics Team
Tagged: brand stories
Salomon

Salomon

RUNNING FARTHER. FASTER. HIGHER. This is a tribute to primitive lands and people whose desert playgrounds are endless. Inspired by the raw elements of this wild terrain featuring sand and...
The Culture Athletics Team
Cloudsurfer

Cloudsurfer

Introducing the new Cloudsurfer from On. This re-imagined daily trainer packs a max-cushion ride in a lightweight, smooth package.
The Culture Athletics Team
Types of Shoes and When You’d Need Them-Culture Athletics

Types of Shoes and When You’d Need Them

  By Seanna Robinson    One of the most popular questions I receive as a coach from people just starting or starting back up a running program is: what type...
The Culture Athletics Team